Permanently Present!

Since 1994, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2009, I have "challenged" and "inspired"more than 1,300 students to improve their personal brands.
For all these years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here is a way of permanent presence- files on the web...24/7 availability not just to one class but for future and past classes as well.

I hope this continues to inspire my team of students to be the best brands they are destined to be. (Prof. Bong De Ungria, Oct. 2009)

Ateneo Hymn

View more presentations from RemigioJoseph DeUngria.

Permanently Present!

Since 1994, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2009, I have "challenged" and "inspired"more than 1,300 students to improve their personal brands.
For all these years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here is a way of permanent presence- files on the web...24/7 availability not just to one class but for future and past classes as well.

I hope this continues to inspire my team of students to be the best brands they are destined to be. (Prof. Bong De Ungria, Oct. 2009)

Ateneo Hymn

View more presentations from RemigioJoseph DeUngria.

Marketing H1N1: Contaminating Markets with Positive Flu

\Almost everybody, and his brother, knows about the perils of A(H1N1) virus. It is an worldwide pandemic that has just started and is poised to strike in a bigger way during its second wave. But what if there is such a thing as a Positive Flu? Something that brings goodness and benefits to everyone it contaminates? Assuming that there is such a thing, then what can marketing people learn about spreading this positive flu?
1. Spreading the flu is cheap. One contact is all it takes. Then, all the "infected" person has to do is to travel and meet other people. This has to be the "holy grail" of marketing communications- penetrating large markets at almost zero cost.
2. Children, the elderly, and sick people people are more susceptible to the "positive" infection than others. Effective marketing communications are designed to hit primary target markets.
3. It will take some time and a lot of money for those who want to oppose the flu to develop a vaccine. Marketing competitors can react but the first-to-market companies have considerable competitive advantage.
4. Over time, the positive flu mutates making it a stronger strain and unaffected by vaccines developed for earlier versions. Over time, the competitive scenario changes and only the strongest survive.
5. The flu and the marketing message thinks global and acts local. Both are generally universal and recognize no geographic, trade, political or social barriers.
6. Many people who have the flu are not aware they have it. Many of those who have it are not willing to follow the precautions to stop the spread of the virus. People who believe in certain marketing messages and are loyal to certain brands dont even know about it. Yes, being a facebook or twitter fanatic is a good example.
7. The flu and marketing messages affect a great part of society over a prolonged period of time- making people change the way they live. (Prof. Bong DeUngria, August 2009)

Marketing H1N1: Contaminating Markets with Positive Flu

\Almost everybody, and his brother, knows about the perils of A(H1N1) virus. It is an worldwide pandemic that has just started and is poised to strike in a bigger way during its second wave. But what if there is such a thing as a Positive Flu? Something that brings goodness and benefits to everyone it contaminates? Assuming that there is such a thing, then what can marketing people learn about spreading this positive flu?
1. Spreading the flu is cheap. One contact is all it takes. Then, all the "infected" person has to do is to travel and meet other people. This has to be the "holy grail" of marketing communications- penetrating large markets at almost zero cost.
2. Children, the elderly, and sick people people are more susceptible to the "positive" infection than others. Effective marketing communications are designed to hit primary target markets.
3. It will take some time and a lot of money for those who want to oppose the flu to develop a vaccine. Marketing competitors can react but the first-to-market companies have considerable competitive advantage.
4. Over time, the positive flu mutates making it a stronger strain and unaffected by vaccines developed for earlier versions. Over time, the competitive scenario changes and only the strongest survive.
5. The flu and the marketing message thinks global and acts local. Both are generally universal and recognize no geographic, trade, political or social barriers.
6. Many people who have the flu are not aware they have it. Many of those who have it are not willing to follow the precautions to stop the spread of the virus. People who believe in certain marketing messages and are loyal to certain brands dont even know about it. Yes, being a facebook or twitter fanatic is a good example.
7. The flu and marketing messages affect a great part of society over a prolonged period of time- making people change the way they live. (Prof. Bong DeUngria, August 2009)

13 years and 1200 "branded" students at Ateneo de Manila University

Ateneo de Manila University, the country's leading Jesuit university, was where 1,200 students discovered and developed their personal brands (brands with their name on it) in a "required core curriculum" class called Marketing Management.

Ateneo was where I had the unique opportunity to leverage my full-time marketing profession during the day to enhance my teaching of marketing management at night for 3 years (1994 to 1997) at the Loyola Campus and at the Center for Continuing Education and for 10 years at the Graduate School of Business (1997 to 2007). I was offered this opportunity after successfully completing my own MBA degree at the Ateneo using the older, longer, thesis-based program from 1990 - 1994.

A key message of the marketing management course was that basic marketing principles can and must be applied to improve the brand positioning of the students- in their families, in their careers, now,and in the future. The students, regardless of their background or career plans, were really brand managers of their own personal brands. In order to be leading and profitable brands, they have to be able to position themselves to address the needs, wants and expectations of their primary target markets at home and at work better than competition.

Hopefully some of the students still remember some useful things from being part of the class: making an inspiring 20 year personal brand plan, 7 x 7 power points, personal brand launching and positioning, the i love marketing visual model, the case studies based on popular movies, and perhaps for many students- the many assignments and tests.

I too had a 20 year personal brand marketing plan to implement. The tactical execution of the plan changed when a unique opportunity presented itself that brought me and my family 10,000 miles around the world to the United States in July 2007. One of the most noticeable changes was in the US brand name of  Joseph DeUngria (from the common Filipino name "Bong" which refers to something different in the US context. Also US database systems are unable to record my surname as "De Ungria", so DeUngria is normally how they reflected in  all my IDs and records.) But my over-all strategy and the guiding vision and mission remained,

After 13 years, 43 classes and 1,200 students- my Ateneo door temporarily closed but a new one has opened - (Bong De Ungria from the Philippines  became better known as R Joseph DeUngria or as Remigio J DeUngria in the United States,  August 2007)

13 years and 1200 "branded" students at Ateneo de Manila University

Ateneo de Manila University, the country's leading Jesuit university, was where 1,200 students discovered and developed their personal brands (brands with their name on it) in a "required core curriculum" class called Marketing Management.

Ateneo was where I had the unique opportunity to leverage my full-time marketing profession during the day to enhance my teaching of marketing management at night for 3 years (1994 to 1997) at the Loyola Campus and at the Center for Continuing Education and for 10 years at the Graduate School of Business (1997 to 2007). I was offered this opportunity after successfully completing my own MBA degree at the Ateneo using the older, longer, thesis-based program from 1990 - 1994.

A key message of the marketing management course was that basic marketing principles can and must be applied to improve the brand positioning of the students- in their families, in their careers, now,and in the future. The students, regardless of their background or career plans, were really brand managers of their own personal brands. In order to be leading and profitable brands, they have to be able to position themselves to address the needs, wants and expectations of their primary target markets at home and at work better than competition.

Hopefully some of the students still remember some useful things from being part of the class: making an inspiring 20 year personal brand plan, 7 x 7 power points, personal brand launching and positioning, the i love marketing visual model, the case studies based on popular movies, and perhaps for many students- the many assignments and tests.

I too had a 20 year personal brand marketing plan to implement. The tactical execution of the plan changed when a unique opportunity presented itself that brought me and my family 10,000 miles around the world to the United States in July 2007. One of the most noticeable changes was in the US brand name of  Joseph DeUngria (from the common Filipino name "Bong" which refers to something different in the US context. Also US database systems are unable to record my surname as "De Ungria", so DeUngria is normally how they reflected in  all my IDs and records.) But my over-all strategy and the guiding vision and mission remained,

After 13 years, 43 classes and 1,200 students- my Ateneo door temporarily closed but a new one has opened - (Bong De Ungria from the Philippines  became better known as R Joseph DeUngria or as Remigio J DeUngria in the United States,  August 2007)