Thursday, February 18, 2010

Strategic Marketing for the 21st Century Filipino Chemical Engineer

This presentation was shared with the attendees of the 71st National Convention of the Philippine Institute of Chemical Engineers held at DAP Conference Center in Tagaytay on Feb. 18, 2010.

Conference Theme was: Professionals In Challenging Times... Emerging Opportunties

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Creates Highly Personal, High Performance Hyperlinked Corporate and Individual Brands (Hypermarketing 3.0) as SVP/ Business Unit Head, Citistores and Marketing Professor, Ateneo Graduate School of Business