Thursday, December 2, 2010

VCoach System of Mastering Marketing Basics

How do you eat an elephant piece by piece?

How do you learn 22 chapters of Philip Kotler's Marketing Management textbook?



Chapter by chapter. Concept by concept. Question by question.

One distinct feature of the vcoach learning system for marketing management is that the 75% of the 100 multiple choice questions that will be asked during the midterm exams will be taken from the individual submissions of all the students in the particular class. Not good enough? Beat this- all the questions that will be submitted by students will be viewable by all other students 2 weeks before the exam. And all the questions have links on Facebook. See a sample by clicking on this link:

Kotler's Chapter by Chapter Questions and Answers on Facebook

Here is a sample template to be used starting Ateneo Graduate School of Business Marketing Class 53rd edition or v53 served by vcoach Bong De Ungria



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Creates Highly Personal, High Performance Hyperlinked Corporate and Individual Brands (Hypermarketing 3.0) as SVP/ Business Unit Head, Citistores and Marketing Professor, Ateneo Graduate School of Business