Sunday, April 18, 2010

4i Concept for Doctors and Medical Professionals

The 4i Concept is an Innovative, Inspirational, Individual approach to learning marketing.

This is how the 4i concept is applied to doctors and medical professionals taking the MBA in Health and MD-MBA program at the Ateneo School of Business.


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Creates Highly Personal, High Performance Hyperlinked Corporate and Individual Brands (Hypermarketing 3.0) as SVP/ Business Unit Head, Citistores and Marketing Professor, Ateneo Graduate School of Business