What differentiates the Pacman brand from the thousands of other brands in the boxing world? Why does Pacquiao the brand bring home the money which others cant?
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Pacman brings home the money because he delights his customers instead of just satisfying them. Although he was way ahead in the Clottey fight and could have taken the safe way out and just coasted along till the end of the 12th, he tried his very best to still deliver a knockout because he knows that was what will delight his millions of fans. It was risky since Clottey could have sneaked in a knockout punch. But Manny the brand knew what people need, want and demand from his brand.
ReplyDeleteI watched the event online. I was expecting it to end before the 9th round but it didn't. I think the most popular Pacman brand went up the ring, where i can say is a battleground between two well-known brands, and defended his brand. He did a great job. He studied his competitor, designed strategies for victory, prepared for the fight, and knew what his market share expects from him but he chose to play it safe throwing punch after punch -- more than 1,200 in all. At the end,he was able to defend his brand and is headed home $15 million richer. Hurray!
ReplyDeleteManny Pacquiao is a brand unto himself because he continuously works on improving his quality - that is bringing excitement boxing prowess, and he knows how to market himself. Pre event, when he landed in Dallas Texas in his own jet plane wiht a posse of 147 people just signifies to all how BIG he is now, this is excitement and creates waves of interest in him. His subsequent performance in the ring with 1200 punches, landing 1000 shows his bozing prowess and makes all the viewers root for him, love him, and idolize him. He shows courage in his fights and most importantly every celebrity who has met him says he is HUMBLE, and this retains his specialness. All these facets equate to him being a sports IDOL and increases his brand image and equity.
ReplyDeleteAs Time magazine neatly sums it up, Manny Pacquiao’s rise to fame and fortune has gone “from zero to hero.”
ReplyDeleteManny Pacquiao is the only boxer in the world who won with lineal championship in four different weight classes (flyweight, featherweight, junior lightweight, and junior welterweight) He is also the first boxer in history to win seven world titles in seven different weight divisions.
Many boxing enthusiasts worldwide always awaits to see him fight in the ring with other world's greatest fighters because of the quality of fights he gave.
Even his opponents cannot believe in his power. After his fight with Cotto, Cotto said, “I didn’t know from where the punches were coming, Manny Pacquiao is one of the best boxers I ever fought.”
Though Pacman didn't bring Clottey down to a knockout, notice how Clottey protected himself till the end of 12th round.
Mara Ceguera, head for sales and marketing of Eurochemicals, Inc., says: "If Manny Pacquio were my brand, I would take advantage of the brand value already in place - particularly the fact that he has reached iconic status. I would trade on that and really promote him as an example of what one can achieve through focused determination, discipline, commitment, perseverance against the odds...etc. I would target him to young adults and children, who will be able to relate to him very much, but will also be moved by his story of success. As a brand, Manny Pacquio will be most effective in his ability to help alter the national psyche, or mindset, because he will make us all able to believe that we ARE capable of making it big if we are willing to put in the hard work required."
Pacman is so popular because he always ensures that he delivers what the viewers want, a fight that brings excitement. Regardless if he wins by decision or knockout, a fight with Pacman is never dull. He always does everything what viewers expect from his end. Also, he’s an entertainer in and out of the ring…. As a brand that you’re buying, you’ll get what you want. He’s like some products it has on the label 100% pure. Pure boxing, no dirty antics and trash talking. Even so, he keeps on improving to exceed what the customers want.
ReplyDeletePacman, the Man is a very popular Filipino brand in the boxing world around the globe, who made the first history ever to win 7 world titles. True to its name, boxing enthusiasts witnessed how Pacman collected the titles through the years, just like the Pacman in an online game through a maze eating dots with so much speed at the same time avoiding ghosts to reach the next stage or level. People from all walks of life are amazed of Pacman’s strength, skills and style of boxing, he got the Power . He not only brought home the bacon but most importantly, put once again the Philippines on the map that made one and every Filipino around the world, proud to be Pinoy! Pacman makes a difference, definitely outstanding, an icon.
ReplyDeletePacman brings home the money since he follows the market trend everytime:
ReplyDeleteDuring the match, he gives his all yet maintains as a "Filipino" underdog. (unlike mexicans / americans who tend to badmouth - i.e. Mayweather, Marquez etc.) I believe this is the reason why even Americans love him and continue to support him.
After the match, when he is in the Philippines. He still plays THAT person who Filipinos can relate to. (karaoke, trying to speak fluent english, mapamilya as shown in his commercials - except his recent scandals of course)
At the end of the day, what I see in Pacman is really adapting to the market. giving the market what they want/need. in the american's case, a humble "underdog" (a person who belong in the 3rd world country) while to the Filipinos, a person who doesn't forget where his roots come from.
*on top of what was already mentioned like giving the people a good fight, making the Filipinos proud etc.
The best pound for pound king never fails to excite his expectators. He had to do things the hard way and defy odds and silence critics time and time again to get to the point where he's at right now. Not to rest on what his opponent does during the fight, always have sensational performance on fights. Above monetary gate, he has a mindset of uniting the country as well, by exploits in boxing and influence in the Filipino people.
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